The Wise Hippo Brand Transformation

Jul 30, 2021 by The Wise Hippo

We’ve got a whole new look and we’re inviting you to be part of the journey!

We are more than a hypnobirthing programme, we are a transformative and informative brand that invites you to learn, grow & connect.

Whether you have been with us from the beginning or you are new here, welcome. Our hearts are full of gratitude as we introduce our fresh re-branding to you all. Times are changing and so are we. Our visuals, vision, and values have been redefined to align with our evolution.

Our vision

We are an intentional brand representing the teachings of hypnobirthing wisdom through qualified hypnobirthing teachers that care and guide anxious and fearful pregnant individuals and couples that are embarking on their journey into the world of childbirth.

A little bit about The Wise Hippo...

The Wise Hippo exists to present wisdom and insights into the world of hypnobirthing. As an oracle to both teachers and birthing couples, our team of experts are by your side for bump, birth and baby. We are more than just a business, we are a brand that is here for you every step of the way — offering mental support and mindful guidance throughout your birthing journey.

Our founder, Tamara Cianfini, began training and teaching others to teach after her personal hypnobirthing experience with daughter Alana in 2007. With a profound passion for this method of birthing, she wanted to share her experience and knowledge with the world. Fast forward 6 years to 2013 and The Wise Hippo was born! Since then, we have grown in size and expanded in knowledge which has seen us go beyond our goals. Our offerings and wisdom have transformed since the early days of the Wise Hippo which lead us to this exciting new revamp!

Why have we rebranded?

As we grow, we are appreciating the importance of sharing our wisdom with our audience. Here at The Wise Hippo, our purpose is to spread the word of the incredible benefits that The Wise Hippo Birthing Programme can bring to you and your little bundle of joy. Just as your beautiful baby grows, we too have spent time nurturing our brand to thrive. We’ve put a lot of time and energy into rebranding and we hope you love the outcome as much as we enjoyed the journey.

What inspired our rebranding?

We’re a brand that reassures, calms and cares, by offering a transformative, professional, and signature approach driven by the results of a positive birth experience that’s filled with cherished memories. Our new visual identity reflects our values. Depth and emotion are at the core of what we do and this is exactly what our new brand embodies — invoking a sense of compassion for every unique birthing experience.

The right birth on the day.

Introducing HIPPOPEDIA

Not only have we launched a brand new website, but we have also created a new home for the abundance of information that The Wise Hippo holds. Introducing a personal platform for us to speak our truths in the hope that you can resonate with the valuable information we share and apply it to your experience. Hippopedia presents a sacred space online where we share insights into education and experiences related to hypnobirthing. It’s our very own journal to connect with you and take you on a journey through words of wisdom.

We sponsored a Hippo!

To celebrate our rebranding we have sponsored a real-life hippo! We asked for your help in naming her so The Wise Hippo community came together and decided on ‘Relief’. How cute! You can view some images and discover more about Relief here.

Our intention

Our new rebranding exists to create a community of conscious couples, teachers and individuals who want to embrace their birthing journey with a sense of freedom and support.

We stand for something greater than just antenatal care. We’re a friend, a mentor and a caring hand through changing times. Our positive transformation continues to offer everything that The Wise Hippo was before and beyond. With our rebranding you can expect:

  • Modern & forward-thinking. We continuously aim high provide the best possible education and knowledge for both our teachers and parents-to-be. In our view trends come and go, that’s why we narrow our focus on what truly works and gets results.
  • The best hypnobirthing teachers on the market. Our teachers are well trained, passionate and supportive.
  • Driven by community. We pride ourselves on sharing wisdom, uniting like-minded individuals, and empowering each other to have the best hypnobirthing teachers and the best class resources for our expectant couples.

Before you go...

One more thing before you go to explore our exciting new website. We’re here to shed light on the uncertainties around childbirth, giving individuals and couples freedom from pregnancy anxiety and providing them with the techniques they need to feel in control and confident on the lead-up to the birth (no matter the type of birth they’re planning). Our rebranding promises to do exactly that in a way that you can resonate with.

Offering you freedom from anxiety and the unknown.

We present the highest quality antenatal education on the market so if you want to learn and educate yourself - you’re in the right place! There’s a reason why we’ve been voted Best Hypnobirthing company on the market.

We want to take this opportunity to thank you for the continuous love and support we receive from you and we are excited to embark on this new journey together.


The Wise Hippo x

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